Creating an online presence is an ongoing process, but there are a few tips that can help you do just that.
For starters, don’t try to recreate the same website that was there before.
Instead, create an entirely new site, and try to incorporate all of the new elements that you added.
That way, when visitors come to your website, they’re not going to be overwhelmed by the same old content.
Instead of creating the same thing, make it unique.
“There’s a big difference between trying to create a brand-new website and trying to build a brand from scratch,” says Andrew McNeil, founder and CEO of WebDesigner.com.
McNeil advises against using existing sites to create your new website.
“I think the biggest mistake people make is trying to recreate an existing site that you built with your friends and family,” he says.
Instead use the new site to showcase the site’s uniqueness, McNeil says.
“The website is your canvas.
It’s where you draw your inspiration from, where you decide what to show, what to say, and what to do.”
Here are seven tips to help you create an online identity that will help you stand out.
1.
Include unique colors and fonts on your site.
Some people find that a site’s name is the only thing that matters.
Others like to think of a website’s name as a logo, a branding element that shows off the site, says Jennifer Storch, founder of WannaBeMe.com, which helps people build online identities.
“They want to make sure that their name and their logo is the focal point,” she says.
But when it comes to creating an online persona, a logo is best.
“When you design a logo you want it to be visually appealing, but also have the most important features,” Storcy says.
The colors and sizes of your logo should be appropriate for your site’s target audience, she says, adding that “there are a lot of websites that use black, and white, and everything else.”
2.
Create a website that’s more than just a search engine.
For example, you could include a search box that lets visitors search your site for content or products, McNeill says.
A good search engine includes the following: a search bar, a menu, a search tool, a homepage, and a search results page.
“It’s all designed with your search in mind,” McNeil explains.
“So if you want to show search results for something like the most recent articles, you’re going to need to include a very relevant search result.”
Storc says a good search result can also include links, as well as search bar links and search tools that are not searchable by default.
3.
Use the right format for your header.
When you create a new website, the best way to create that site’s identity is to include an online style guide that tells you what to include, Storches says.
It should have a title that’s appropriate for the content, and it should be in a format that people can easily type into a search, McNeils says.
He recommends a header with information that describes the site.
For a new site or a blog post, it might include a link to the site that describes what it’s about, such as the company’s name or product.
“If you have a website with a logo and a domain name, the first thing you want is the domain name,” McNeil says.
If you don’t have a domain, use the site name to build the site from scratch.
“Don’t build a site that’s just a domain.
Create your site as a brand,” McNeill advises.
“That way you can put a link or a banner or a link that is in the title of the site.”
4.
Use social media to promote your site and get people talking.
Social media is an easy way to get people to see your website.
It can be an effective way to promote the site and build trust with the public, Stoltenberg says.
Some social media platforms offer features that can be used to build up a reputation.
“Social media can be a great way to build trust and gain a fan base, especially if you’re a brand that’s a little different from your competitors,” Stolstenberg says, noting that Facebook and Twitter are good platforms for building a brand identity.
Social Media Marketing Tips for Creating a New Website 5.
Make sure your website is in good shape.
To make sure you’re on the right track when it came to your site, Storbic says, it’s best to check the latest information.
“Make sure the site is well maintained and you’re using the right tools and techniques,” Storbicc says.
Storcht recommends that people visit a site regularly, and that they check out all of its content.
“Check out the links, check out the
